Aki MGallery Hong Kong
Aki MGallery is a premier boutique hotel in Wan Chai, Hong Kong. The challenge was to increase occupancy while Hong Kong was coming out of a strict lockdown due to international travel restrictions.
Multichannel marketing campaign across Google and Meta to increase traffic and direct bookings for both rooms and F&B outlets. Over 18 months, drove over $250K of direct booking revenue with consistent double-digit return on ad spend.
Google Ads Build (Search + PMax)
Structured search and Performance Max campaigns capturing domestic and regional travel intent.
Meta Awareness & Conversion
Targeted visual creative campaigns highlighting boutique rooms and dining experiences.
Room & F&B Funnel Optimization
End-to-end reservation funnel refinement reducing friction and boosting conversion rates.
Direct Booking Revenue Tracking
Closed-loop attribution tracking real-time booking values and return on ad spend.
18-Month Always-On Program
Continuous campaign testing and budget optimization across 18 months of reopening recovery.
Results
Achieved a 23x return on ad spend during peak performance, generating over $250K in direct booking revenue across rooms and F&B while Hong Kong reopened from lockdown.
Ready to Achieve a 23x Return on Ad Spend?
Book a boutique hotel growth assessment. We will evaluate your room and F&B direct booking funnels and engineer a multi-channel performance strategy.
We respond within 24 hours
No long-term contracts required
Speak with senior strategists
More direct-booking results across premier hospitality brands.
Full-funnel approach drove direct bookings at scale during a market shutdown.
Google and Meta campaigns tracked ₱38.1M in direct booking value: ₱28.0M on Google at 31.1x ROAS, ₱10.1M on Meta at 16.6x.
High-converting social campaigns and SEO drove +630% organic impressions and direct reservations.
Group-wide digital overhaul generating $19-20 in direct returns for every $1 invested.