Dusit Thani Mactan Cebu
Dusit Thani Mactan Cebu, a luxury beachfront resort, needed to drive direct room bookings, F&B reservations, and membership sign-ups while reducing dependence on OTA channels. The challenge was to compete for high-intent travel demand across Metro Manila, Visayas, and international feeder markets, balancing awareness moments (pre-peak season) with always-on conversion coverage across multiple revenue streams: rooms, dining, wellness, and membership.
Full-funnel program across Google Ads and Meta with revenue-stream-specific campaigns. Google PMax and Search captured high-intent booking demand across rooms, F&B, and membership. Meta drove seasonal awareness, engagement, and retargeting to convert consideration into direct bookings. Budget was flexed around promotional moments (Double Win, Pawsome Staycation, Seafood Night, L'Amour Fridays).
Multi-Revenue Campaign Architecture
Segmented campaign funnels driving targeted bookings across rooms, dining, wellness, and membership.
Google PMax + Search Demand Capture
Capturing high-intent luxury travel demand across primary domestic feeder markets and international gateways.
Meta Full-Funnel Growth
Upper-funnel storytelling, seasonal engagement, and precision retargeting converting consideration into stays.
Promotional Moment Calendar
Tactical budget reallocation around high-demand packages including Double Win, Pawsome Staycation, and Seafood Nights.
Always-On Booking Coverage
Continuous baseline protection ensuring direct channels captured travelers searching at any hour.
Direct-to-Property Tracking
Granular attribution measuring end-to-end booking value and return on ad spend across all revenue streams.
Results
Generated ₱28.0M in tracked booking value on Google Ads at a 31.1x ROAS, plus ₱10.1M on Meta at 16.6x — reaching 17.3M unique users across the Philippines.
Ready to Capture ₱38.1M in Direct Bookings?
Book a private assessment for your resort. We will analyze your search and social distribution, model your incremental direct booking potential, and outline a 90-day execution roadmap.
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