Dusit International (Global)
Dusit International needed to overhaul their digital marketing capabilities to improve awareness in the market and increase revenue from direct bookings across the group.
Deployed a strategy across Google Ads, Facebook Ads and Instagram Ads while engaging in on-page SEO, leading to large increases in direct booking revenue from both organic and paid traffic. Every $1 invested in Google Ads generated $20 in returns; every $1 in Meta generated $19.
Google Ads Campaign Architecture
Global multi-tier Search and Display structure capturing high-intent international brand searches.
Meta & Instagram Growth Engine
Full-funnel visual creative showcasing diverse global destinations and driving direct reservations.
On-Page SEO Optimization
Global search visibility architecture driving compounding non-paid direct booking traffic.
Direct Booking Revenue Tracking
Unified revenue measurement system tracking portfolio-wide ROAS and booking conversions.
Organic & Paid Acceleration
Synchronized multi-channel expansion generating triple-digit audience and engagement growth.
Results
Triple-digit growth within three months: +139% organic traffic, +182% engagements, 20x Google Ads ROAS, and 19x Meta Ads ROAS. Every $1 invested generated $19-20 in direct booking returns.
Ready to Scale Direct Revenue Across Multiple Properties?
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More direct-booking results across premier hospitality brands.
Full-funnel approach drove direct bookings at scale during a market shutdown.
Google and Meta campaigns tracked ₱38.1M in direct booking value: ₱28.0M on Google at 31.1x ROAS, ₱10.1M on Meta at 16.6x.
Multichannel marketing campaign driving direct bookings as Hong Kong reopened.
High-converting social campaigns and SEO drove +630% organic impressions and direct reservations.