Raffles Bali
Raffles Bali is the most expensive resort on the island of Bali. International tourism was at an all-time low and the average room night is above $2,000 USD. The website had several user journey and UI/UX problems along with a lack of proper SEO strategy.
Built a bespoke, mobile-optimised landing page to drive traffic, helping audiences discover the property with a limited-time villa offer. Combined with a comprehensive SEO overhaul and social media growth program.
Website UX/UI Audit & Remediation
Deep architectural audit identifying friction points and restructuring user booking pathways.
Bespoke Mobile Landing Page Build
Ultra-luxury mobile-first landing experience showcasing bespoke villas and limited-time inclusions.
SEO Strategy & Implementation
Comprehensive on-page and technical SEO overhaul capturing ultra-luxury private villa search queries.
Social Media Growth Program
High-aesthetic visual narrative across Instagram and visual channels building luxury brand authority.
Paid Traffic Campaign Across Meta
Targeting affluent global travelers and domestic high-net-worth audiences across Meta.
Engagement & Follower Acquisition
Community growth and engagement activations generating sustained organic brand consideration.
Results
Drove +630% organic traffic, +573% social media followers, +835% engagement, and +192% paid traffic — establishing a strong audience for the ultra-luxury property despite the tourism downturn.
Ready to Drive +630% Organic Traffic & Direct Share?
Book an ultra-luxury digital assessment. We will audit your mobile booking journey, luxury guest acquisition pathways, and organic search authority.
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No long-term contracts required
Speak with senior strategists
More direct-booking results across premier hospitality brands.
Full-funnel approach drove direct bookings at scale during a market shutdown.
Google and Meta campaigns tracked ₱38.1M in direct booking value: ₱28.0M on Google at 31.1x ROAS, ₱10.1M on Meta at 16.6x.
Multichannel marketing campaign driving direct bookings as Hong Kong reopened.
Group-wide digital overhaul generating $19-20 in direct returns for every $1 invested.