What's included
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RevPAR, ADR and direct-booking mix reporting — Hotel-specific KPIs tracked against real revenue performance, not just marketing vanity metrics.
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Custom live dashboards — A single source of truth for performance across every channel and revenue stream.
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Attribution & tracking setup — GA4, GTM, server-side/CAPI — accurate measurement as third-party tracking continues to erode.
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Look-to-book and funnel analysis — Understanding exactly where demand drops off between first click and confirmed booking.
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Competitive benchmarking against named comp set — Performance measured against the specific properties you compete with, not generic industry averages.
Reference Stories.
Proven direct-booking performance and revenue growth for luxury hospitality.
01
Sofitel Philippine Plaza Manila
Pushed occupancy to 100% and grew monthly sales by 60% within three months — launching 100+ campaigns while the Philippines was closed to international travel.
Read Story
02
Dusit Thani Mactan Cebu
Generated ₱28.0M in tracked booking value on Google Ads at a 31.1x ROAS, plus ₱10.1M on Meta at 16.6x — reaching 17.3M unique users across the Philippines.
Read Story
03
Aki MGallery Hong Kong
Achieved a 23x return on ad spend during peak performance, generating over $250K in direct booking revenue across rooms and F&B while Hong Kong reopened from lockdown.
Read Story
04
Dusit International (Global)
Triple-digit growth within three months: +139% organic traffic, +182% engagements, 20x Google Ads ROAS, and 19x Meta Ads ROAS. Every $1 invested generated $19-20 in direct booking returns.
Read StoryReady to see what’s possible?
Book a free strategy session. We'll look at your current setup, identify where the direct-booking opportunities are and tell you what we'd do in the next 90 days.
We respond within 24 hours
No long-term contracts required
Speak with senior strategists