3. Content, Social & Reputation
Building the brand and trust signals that convert lookers into bookers.
What's included
-
Short-form video curation & production — TikTok, Instagram Reels, YouTube Shorts — content built for discovery and shareability.
-
Content calendars & always-on social management — Consistent, on-brand presence across every platform your guests use to research a stay.
-
Influencer & UGC campaigns — Credible third-party voices that build trust before a guest ever reaches your website.
-
Review & reputation management — Google, Tripadvisor, Booking.com — protecting and building the star ratings and review volume that drive booking decisions.
-
Content strategy & direction — Photography, video, and copywriting direction that keeps every guest touchpoint on-brand.
-
PR campaign support for openings, renovations, and seasonal moments — Earned-media support for the moments that matter most to your property.
-
Event & content production — On-the-ground capture of activations, F&B moments and property events for ongoing content supply.
Reference Stories.
Proven direct-booking performance and revenue growth for luxury hospitality.
01
Sofitel Philippine Plaza Manila
Pushed occupancy to 100% and grew monthly sales by 60% within three months — launching 100+ campaigns while the Philippines was closed to international travel.
Read Story
02
Dusit Thani Mactan Cebu
Generated ₱28.0M in tracked booking value on Google Ads at a 31.1x ROAS, plus ₱10.1M on Meta at 16.6x — reaching 17.3M unique users across the Philippines.
Read Story
03
Aki MGallery Hong Kong
Achieved a 23x return on ad spend during peak performance, generating over $250K in direct booking revenue across rooms and F&B while Hong Kong reopened from lockdown.
Read Story
04
Raffles Bali
Drove +630% organic traffic, +573% social media followers, +835% engagement, and +192% paid traffic — establishing a strong audience for the ultra-luxury property despite the tourism downturn.
Read StoryReady to see what’s possible?
Book a free strategy session. We'll look at your current setup, identify where the direct-booking opportunities are and tell you what we'd do in the next 90 days.
We respond within 24 hours
No long-term contracts required
Speak with senior strategists