Bambu
Services

2. OTA & Metasearch Mastery

Winning back the guests you're currently paying OTAs to find for you.

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What's included

  • Google Hotel Ads management — Bidding and budget strategy across Google's free and paid hotel placements to win the price-comparison moment.
  • Metasearch bidding — Tripadvisor, Trivago, KAYAK, Skyscanner — positioning your direct rate competitively at the point of comparison.
  • OTA channel management — Booking.com, Expedia, Agoda — optimizing listing content, rate strategy and channel mix to protect margin.
  • Rate parity & channel-mix strategy — Ensuring your direct rate is never undercut, and rebalancing demand away from high-commission channels.
  • Commission-reduction strategy and OTA dependency benchmarking — Tracking your OTA-controlled booking share against category benchmarks and building the roadmap to reduce it.

Reference Stories.

Proven direct-booking performance and revenue growth for luxury hospitality.

Sofitel Philippine Plaza Manila 01

Sofitel Philippine Plaza Manila

Pushed occupancy to 100% and grew monthly sales by 60% within three months — launching 100+ campaigns while the Philippines was closed to international travel.

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Dusit Thani Mactan Cebu 02

Dusit Thani Mactan Cebu

Generated ₱28.0M in tracked booking value on Google Ads at a 31.1x ROAS, plus ₱10.1M on Meta at 16.6x — reaching 17.3M unique users across the Philippines.

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Aki MGallery Hong Kong 03

Aki MGallery Hong Kong

Achieved a 23x return on ad spend during peak performance, generating over $250K in direct booking revenue across rooms and F&B while Hong Kong reopened from lockdown.

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Dusit International 04

Dusit International (Global)

Triple-digit growth within three months: +139% organic traffic, +182% engagements, 20x Google Ads ROAS, and 19x Meta Ads ROAS. Every $1 invested generated $19-20 in direct booking returns.

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Ready to see what’s possible?

Book a free strategy session. We'll look at your current setup, identify where the direct-booking opportunities are and tell you what we'd do in the next 90 days.

We respond within 24 hours No long-term contracts required Speak with senior strategists

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